NARE HONG
For Best Friends Animal Society
Stop Animal Testing
We treat our pets with love and care, yet thousands of animals endure harsh and unsanitary conditions. These animals are confined to cages and force-fed drugs daily for experimentation. They have no place to call home. We seek to expose these unethical practices that are often ignored.
THE ASK:
Raise awareness for a non-profit organization.
TRUTH:
Animal experimentation is a common practice.
INSIGHT:
People may prioritize immediate comfort to long-term consequences.
STRATEGY:
CONNECT HARSH TRUTHS TO PERSONAL EXPERIENCES TO MAKE IT MORE RELATABLE.
Every year, an estimated 17 to 22 million dogs are subjected to product testing. Many people are unaware of the fact that they are tested for common medicines we use in our everyday lives.
Stop animal testing.
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Please take it personally.
Human-sized pill bottles will be placed around the streets with little puppies suffering inside.
People can take a peek inside to face the reality.
Straight from the shelf.
Pill bottles made for animals that are tested will be placed with common over-the-counter medicine pills.
Awareness
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Sign with your best friend
to save their best friends.