RED HANDS
For PETA
We caught you, RED HANDS.
Many people are well aware that animals are unlawfully abused for human benefit. But it is often overlooked because people prioritize their own enjoyment. This widespread issue, especially in the fashion industry, goes unchallenged. But what if we called you out? PETA wants you to make more considerate and responsible decisions.
THE ASK:
Raise awareness for PETA’s “Animals Used for Clothing” campaign.
TRUTH:
Humans have wiped out nearly 70 percent of animals.
INSIGHT:
Shoppers are complicit in contributing to unethical practices on animals.
STRATEGY:
GUILT-TRIP BUYERS WITH CONSUMER COMPLICITY.
PETA activists take over high-end department stores like Saks Fifth Ave, secretly tucking Red Hand tags into all clothing made with animal products.
How it works?
QR codes will direct to the PETA website, revealing illustrations of animal sacrifices.
Just Scan.
The cold-blooded brands:
PETA will collect data to call out brands that have the most red-hand tags attached to their products.