Red Hands

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Mentor: Gio Serrano
Partner: Jueun Kim (AD)

PETA activists take over high-end department stores like Saks Fifth Ave, secretly tucking Red Hand tags into all clothing made with animal products. 

We caught you, RED HANDS.

INSIGHT

 Humans have wiped out nearly 70% of animals. CONCEPT

Guilt-trip buyers with consumer complicity. EXECUTION

Create red hand tags for all clothing made with animal products.