Literary Mixtapes

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Mentor: Gio Serrano
Partner: Jueun Kim (AD)

We're reconnecting Gen Z with history's most beloved literary figures through shareable cassette tapes. 

INSIGHT

 Students turn to varying vices to help improve their chances of getting a good grade. CONCEPT

Connect music with reading to make a more enjoyable experience. EXECUTION

Curate fun, shareable cassette tapes for Gen Z readers.