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BOOKDROP
For Penguin Books














AirDrop?
BookDrop!
In our fast-paced society, more than 50 percent of Gen Z enjoy reading weekly but find it to be inconvenient. They love to share recommendations but books are not able to be shared as easily as other forms of media. So we’re using BookDrop, a fun and easy way to share your picks within the book-loving community! Share your favorite books with just a tap.

THE ASK:
 How can Penguin make books an unmissable part of pop culture?
TRUTH:
 Books cannot be shared as easily as other forms of media.

Many people form a personal attachment to their books, making them less willing to share them with others.
INSIGHT:
 People are most likely to trust recommendations from people they know.

STRATEGY: ‘DROP’ BOOKS BETWEEN DEVICES.









In our world today, the use of phones and the internet has caused a shift in the way we absorb information. People will always carry their phones but they won’t always carry around a book.










Sender
Penguin recipients will automatically appear if you have their contacts saved on your phone.















Receiver

When the recipient accepts your BookDrop, they will be directed to a free trial of the novel. 
































Start the relay.
Have fun with your friends and family by keeping track of reading the old way, analog style. 

Tag your friends on social media to share!