Stop Animal Testing
We treat our pets with love and care, yet thousands of animals endure harsh and unsanitary conditions. These animals are confined to cages and force-fed drugs daily for experimentation. They have no place to call home. We seek to expose these unethical practices that are often ignored.
THE ASK:
Raise awareness for a non-profit organization.
TRUTH:
Animal experimentation is a common practice.
People can become desensitized to issues that don’t directly impact their lives. INSIGHT:
Many people prioritize immediate comfort to long-term consequences. STRATEGY:
CONNECT HARSH TRUTHS TO PERSONAL EXPERIENCES TO MAKE IT MORE RELATABLE.
Every year, an estimated 17 to 22 million dogs are subjected to product testing. Many people are unaware of the fact that they are tested for common medicines we use in our everyday lives.
We all deserve love. Given no identity, animals are being treated equally, if not worse, than mere objects.
Please take it personally.Human-sized pill bottles will be placed around the streets depicting puppies suffering inside.
People can take a peek to face the real consequences of testing on animals.
Straight from the shelf.
Pill bottles ‘prescripted’ to the animals force-fed in facilities will be placed with common over-the-counter medicine pills.
Further Awareness Sign with your best friend to save their best friends.